When beginning to create my carpet concept, I began with researching different topics in sustainability, as that was one of the major pillars of the concept prompt. I ended up focusing on access to clean water, seeing as that is an issue which not only plagues the world, but also impacted my home town when I was attending high school. Based on my research on clean water, I found many interesting concepts being developed regarding being able to create potable water and finding ways to save water in production processes. Standing out from these concepts was the work being done by Levi's to reduce water waste in the process of not only producing jeans, but in the user experience of washing and wearing jeans.
Following my interest based on Levi's water conservation efforts, I developed a denim inspiration board to investigate the different ways denim can be implemented, from the traditional jeans to furniture to artwork and even to insulation.
After all of my research on denim, and specifically on Levi's, I proposed a collaborative carpet line between the two companies. I chose to propose this collaboration as the sustainable efforts and values of each company strongly overlap, which could lead to a successful partnership based on the concept of creating a more sustainable world.
Once I combined all of the factors regarding water conservation, Levi's, and Mohawk, I developed my overall carpet concept entitled "Waves of Denim"
My carpet design involves weaving strips of recycled denim into a double-sided rug. The weave pattern emulates waves, and the coloring of jeans brings the overall aesthetic of water.
I chose to develop five different color ways based on different jean wash's offered by Levi's. I also chose to offer custom blend options, seeing as there are massive numbers of wash's offered by Levi's. The overall weave of the carpet can be described as a modified twill weave, which implements the wave aesthetic to the carpet.
To round out my contest concept I developed two installation shots which show the carpet as usable in both an office setting and a hospitality setting.