Design research project completed in Fall 2020 as a group.
Our primary objective is to determine what specific features a dating app should have to meet the needs of 18-30 year old users and provide an ideal experience.
Project timeline
Preliminary Research
Participant Demographics
“Say” Tool
169 participants answered questions about dating app perceptions and previous experiences
Survey Results
“Do” Tool
4 participants completed our homework questions discussing their current experiences with dating apps and experimenting with new dating apps
Homework Prompt
Homework Results
“Make” Tool
7 Co-Designers created their ideal dating app profile content and preferred dating app mechanic functionality
Codesign Activities
Ideal Profile Summary Comparison
Non-Used Items Summary Comparison
User Journey
Final Design Concept
Conclusions
“When using a dating app, a profile should contain a lot of user-input information to allow other users to get a sense of their personality.”
"Many of the pain points of dating apps are user-based, which means that the current dating app experience in terms of the app functionality is working fairly well.”
"The ability to see many people in a short amount of time is one of the main features that attract users to dating apps."
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